Memphis Contract Furniture is a manufacturer of built-on-demand furniture for the hospitality industry. They have been in business for over twenty years and after the original founder sold the company in 2012 it was an appropriate time for a rebranding. MCF wanted to appeal to architects and interior designers, positioning itself as a leader in custom furniture and design for restaurants within the greater Memphis region. The identity reflects a modern aesthetic that is timeless and classic emphasizing the MCF acronym.

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