The Citizen’s Co-Op is Gainesville, Florida’s member-owned grocery store offering locally produced and harvested foods from neighboring farms and businesses. The typographic mural included quotes from established thinkers and proponents of sustainable living integrated with the Co-Op’s own mission statement.
Over the course of several weekends, a group of volunteers and Co-Op members helped paint and install the fifty-foot long mural.The design process included researching quotes related to the Co-Op’s mission as well as editing their existing content. A scale rendering was created in Illustrator and outputted in sections on a plotter and tiled together to create a full-scale printout of the artwork.
The back of the printout was covered in graphite powder, hung on the wall, and then the lettering was traced over with ballpoint pen transferring a outline of the letterforms that was then painted by volunteers.