Panorama Advisors
SAN FRANCISCO, CA
Panorama Advisors is a social enterprise consultancy whose mission is to elevate nonprofits, and philanthropies by providing a wide-angle view of an organization’s opportunities and risks thereby bringing clarity to their strategic goals.
Preliminary conversations with the founder revealed a shared admiration for the natural surroundings of Northern California and the monumental photographic landscapes of Ansel Adams. This imagery became the perfect visual metaphor for Panorama Advisor’s core identity.
The tagline plays on the dual meaning of the word “elevating.” In one sense it is the literal heights that are expressed in the photography and in another the figurative meaning of lifting individuals to a higher position to see the landscape of opportunities.
Brand applications are understated yet confident through the use of a limited color palette and the predominance of the core identity which is rendered in a manner that is adaptable and flexible to a range of media.
Icons were developed to represent Panorama Advisors’ key services. Each icon is backgrounded by the panorama shape used in the core identity. The services include: Leadership Coaching, Building Equity-Centered Teams, Speciality Projects, Strategy & Learning, and Bringing Strategy to Life.
